Mount Dora, Florida May 1, 2008 – PPCManagement.com, the World Leading provider of Pay per Click Management solutions, announced today that they launched a new Private Label Program. The PPC Management Private Label Program allows third party vendors to seamlessly integrate PPCManagement's leading tracking, bid management solutions and experienced PPC Managers into an existing Web Design, SEO, or interactive advertising agency's portfolio.
PPCManagement.com has been powering SEM and SEO agencies with PPCPRo bid management and tracking technology since 2001. At the birth of PPC Advertising they developed a tool to effectively manage Goto.com advertising (later purchased by Overture and then Yahoo). With the launch of the new PPC Management Private Label Program, web analytics vendors, email vendors, affiliate tool providers, ad serving vendors, and other interactive service providers will be instantly enabled the tools and experience of a the world leading provider of PPC Management Services, click fraud monitoring, and bid management services all under a Private Label GUI with their own look and feel.
PPC Management was the first to market with performance based bid management and ROI tracking in 2004, and now, with their full service Private Label Program, they are bringing their rich history and experience in the PPC Management industry to companies which will enable other interactive advertising vendors to have the PPC Management toolset.
PPCManagement has experienced significant agency growth since its launch in 2001. Acquired by Buildtelligence Web Solutions in 2007 PPC Management removed it's toolset from the open market and became a service only company. Focusing on providing it's clients with the most experienced PPC Managers using the most advanced toolset. Today with the PPC Management Private Label program companies that are understaffed, overworked, or not capable of marketing ppc management services to their clients can instantly activate their own full service PPC Management division by acquiring ppc management private label services.
PPC Management answers the phones, provides world class reporting, and best in class customer service all under the private labeled company's name.
As the World Leader in PPC Account Management and PPC Services, it isn't our responsibility to just drive traffic to our client's sites instead we have to drive the right traffic through to the right experience at the right moment. We have to help your customers find exactly what they are looking for, and take them through that experience, from a search trigger, to completed action.
If your company or agency is interested in improving customer service, reducing costs, making money without the headaches of under-trained staff, or wants to enter into the PPC Management marketplace as a new revenue opportunity, then PPC Management's Private Label Program is for you. Please contact PPCManagement.com at 877-467-6694 to discuss this exciting opportunity.
Local Search Engine Marketing Tips
Local Search Engine Marketing is designed to generate prequalified traffic allowing you to reach your potential customers at the point when they are most interested in your products or services. Users searching the web for local offers are most motivated to buy. By targeting them geographically local Search Engine Marketing brings in the kind of traffic that can be easily converted into customers.
•· Just like global SEM, local Search Engine Marketing is largely based on Search Engine Optimization which involves all the components of general SEO efforts. But everything is done with a local focus in mind.
•· One of the most inexpensive marketing techniques with a considerable ROI is getting listed with local directories and portals. But you need to do some research first in order to find out which pages rank high for relevant search terms on the major search engines. You should also submit to your local Chamber of Commerce if they provide submission services.
•· If you are going to start a brand-new site from scratch in a highly competitive field, it may take sometime before it will appear on Google. Therefore it may be reasonable to create a temporary website on a well-established server which will allow you gain more trust and authority.
•· If your business caters to a specific local market in another country buying a local domain or hosting your web site on a local server may be very helpful. Try to gain links from the sites that are considered local to your target region in order to guarantee your inclusion in the local search results.
•· Since some of the major search engines try to provide most relevant local search results according to the user's location, having your business address on several web pages may give you an edge when you are close to the searcher.
•· Local Search Engine Advertising is an essential element of Local Search Engine Marketing. While Search Engine Optimization takes a lot of time before you can actually see the results which are rarely guaranteed, you may test the demand on the market with a PPC campaign. All major search engines including Google, Yahoo and MSN provide Pay-Per-Click services which allow you to quickly buy targeted traffic biding on the relevant keywords.
•· Apart from the major players of the search market there are also a number of local search sites and directories such as CitySearch and Verizon SuperPages that you should concern yourself with. They receive a significant deal of global and local search traffic as well as direct leads.
While staying specifically focused on the local market local Search Engine Marketing allows to target users with the highest buying motivation. Due to the rapid development of local search services this branch of search engine marketing gains momentum and becomes ever more appealing to both local and national businesses.
PPC Management is the leader in pay per click management. Instead of just sending traffic to your web site PPC Management will send targeted traffic to your web site that will help your business grow and succeed. PPC Management knows exactly what type of customer needs to see your web site and how to get them to find your web site.
PPC Management has more hands on experience with effectively managing the pay per click needs of your business than the average company on the Internet today. PPC Management has been successful managing clients since 2001 and prides itself on providing only the best service. Initially beginning as a pay per click software tool PPC Management expanded into the powerful pay per click management marketing company that you see today.
If you are looking for a pay per click management company to oversee your next pay per click campaign then look no further. PPC Management is proud to show all potential clients the company’s long history of innovation and success in the pay per click industry. While some companies prefer to hide behind long speeches or quick sales pitches PPC Management prefers to let the record speak for itself. In an effort to stay current with marketing trends PPC Management is now offering Facebook PPC Management.
PPC Management offers a wide variety of pay per click campaign services that will help your Facebook PPC campaign succeed while providing you with piece of mind. Instead of throwing new clients into a back end online “office” with no additional assistance PPC Management provides all clients with a dedicated account representative. This representative will help explain the services you are receiving and will be available to answer any additional questions that you might have.
The campaign will also include an expert, detailed, keyword analysis. This will help maximize the effectiveness of your Facebook pay per click campaign by making sure that you use the best keywords to attract targeted traffic. Many people choose the wrong keywords to represent their web site. Keywords that you might feel best represent your web site might not be the right keywords for attracting traffic.
In addition to providing expert keyword analysis you will also receive expert campaign analysis. This will help ensure that you get the most out of your new Facebook PPC campaign. Each day you will receive email reports to keep track of how your campaigns are doing and to help make sure that you manage your PPC bids.
As the Facebook PPC campaign continues there will be continued support from your dedicated account representative. Weekly or monthly meeting can be arranged so that your account representative can discuss the success of your campaign with you and answer any new questions or concerns you might have. In addition to these scheduled meetings you will also have the option of having unlimited PPC Management phone support throughout your Facebook PPC campaign.
Many clients ask us if they should target the number one position in their PPC Programs. We don't think so. The premium PPC placement (#1) does get more clicks, but the unfortunate reality for advertisers is that the premium ppc placement also gets more "tire kickers", "look and leave" and generally speaking people that aren't ready to make a decision.
PPC Placement - Targeting 2.9
We advise almost all of our clients to target the 2.9 average position. Why? Google's PPC Placements are often in one of 3 variations found below, We found in our own research and observations that the prevalence of these PPC Placements is in the following order:
2 ads inline with Organic Results
3 ads in line with Organic Results
1 Ad in line with Organic Results
0 ads in line with Organic Results
In each case all other ads are displayed in the right hand column.
As you can see the top two PPC Placement configurations the target position 2.9 has some distinct advantages. In the 2 ad configuration the target ad is displayed as the first result in the right column. We believe that brings significant promenence to the ad and after the tire kickers have clicked through the other premium ppc placment ads and perhaps even an organic or two the top right ad now has very signifcant placement.
In the second most popular ppc placement configuration (3 ads inline with the organics) The 2.9 target position will land the ad in the 3rd spot right above the organic results. Sometimes the ad in this position may even be confused with an organic result.
Why pay for the Premium PPC Placement?
The number 1 ad will always pay the premium price for that position. Paying the top most dollar for the privaledge if being the tire kicker ad. We have shown time and again through cost per acquisition that ads targeted to the 2.9 position are far more cost effective than the number 1 position at generating traffic that leads to a sale.
Talk to one of our PPC specialists to learn more about the 2.9 philosophy of PPC Placement .
I'm often asked, "Why do you offer flat fee priced PPC plans?" The answer is really quite simple athough some think that it's not a wise business decision. In this quick blog I will try to explain the rationale behind flat fee ppc programs and why we started them and why we won't leave them in the forseeable future.
The main reason for flat fee pcc programs is based on incentive. Incentive (Motivation) is what makes the world go 'round. It's our belief that a traditional percentage based ppc management programs give an incentivie to the ppc management firm to spend all the money that they can on behalf of the client. Why? Because when they spend more they make more. That incentive (motivation) isn't in the best interest of the client, but critics add that flat fee ppc management isn't in the interest of the management firm. I completely disagree!!
As a company our responsibility must ALWAYS be to the client. While we must pay attention to the bottom line, flat fee ppc management and the management firm's bottom line interests aren't mutually exclusive. Let me explain further. If our company maintains its focus on the client, and does the best that it can to create effective campaigns (regardless of spend amount), Clients will recognize this effort and we inturn build significant client loyalty. Client Loyalty is the primary factor in maintaining a healthy bottom line.
Tell me what's the difference in man hours between managing $10,000 worth of PPC or Managing $16,000 worth of PPC advertising? In reality, for a well run ppc management firm? Not Much! Why should the charge be different? Percentage based ppc management programs provide the wrong incentive.
What's the difference in running a ppc program for a client for $10,000 per month for 5 years, vs. losing that client to a competitor because the client constantly feels like we are trying to drain their budget by spending as much as we can? Ton's!
I'll take incredible customer loyalty because we are doing the best job we can for a client than the few extra percentage points we might gain today in a percentage based program. Flat Fee PPC Management means greater customer attention, greater customer loyalty, thus greater customer retention, and ultimately a better bottom line. IT's win-win for us and the client.
PPC Managment and that dog gone "e"
We've been doing PPC Managment for what seems like forever. However there isn't a day that goes by when we see the phrase "PPC Managment" which is missing the "e" it drives our company nuts. I mean we find it missing on reports, we find it missing in company documents we find it missing everywhere. We do our best with spell check but the missing "e" in PPC Managment haunts us still.
So we decided to enlist the help of our customers and clients and web visitors. We pay $5 every time you find a missing "e" in PPC Managment. Other than on this page which is intended to be the ONLY company document that contains the misspelled version of "PPC Managment"
We pay the first person that tells us about a missing "e" that they find. We have hundreds of web pages and hundreds of documents. If you EVER recieve a document from us with the "e" missing from PPC Managment you get paid
Have fun and help us clean up this this aggravating issue!
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