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Bing To Play Nice With Google AdWords
Bing has been working to adjust the way their ads work and now they have announced that their changes will bring their features of bidding by time of day, day of week, age, gender, or geo-location in line with the way bids are adjusted in enhanced campaigns. Bing realizes that many companies that use Google Adwords will not move to Bing as well if they cannot easily import their AdWords campaigns. This is important for Bing as they know that companies will use both AdWords and Bing Ads as they target different sets of people.
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What is an Adwords Audit?
What is a That! Company Adwords Audit?

For perspective PPC clients, That! Company conducts complimentary evaluations of Google Adwords (or Search Alliance) accounts. This is a way to examine account performance and identify concrete, specific things that can be done to improve account performance. Whether perspective clients decide to do business with That! Company or not, it is a great way to get free advice on the account and professional insights into how to grow the account and make it more cost effective.
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Google Adwords Updates Display URL Policy

Google has been making a number of changes recently to help make ad variations cleaner. The most recent update involves Google now disallowing “IP addresses in the display URL field.” Google has also made it know that this change will effect all countries, and it was made to help improve user experience.

 

Another recent change that has been made had to do with phone numbers being inserted directly into the text fields of ad variations. This was also disallowed recently, and according to current Google alerts in Adwords campaigns they are going to be enforcing this starting in July 2013. The ultimate goal for this change is to get more companies to start using Call Extensions in their campaigns as that is what Call Extensions were originally made for. They are also more prominent than putting the phone number in your ad text as they usually appear just below the Headline (results can differ depending on how many different extensions you are currently using).

 

All-in-all both of these changes were implemented to improve the users experience and to make ad variations more appealing. In most cases you will notice a nice boost in your overall CTR (Click Through Rate) which will only help your historical data, and ultimately help save you money by helping you achieve lower CPC (Cost-per-clicks) over time. With the new Enhanced Call Extensions you can even look at specific data attributed to ads that have your phone number in them.

 

Written By: Ed Cehi, PPC Manager  

 
How to Set Up an Adwords Account

Setting up a Adwords account search and display:

 

When you set up a new campaign there are a few things you need to make sure that you have in place to determine how you want to show your ads. Once you have the campaign ready to run, you will click the campaign you want to setup and then click the setting tab. This will then take you to a screen where you can to set up your setting for the campaign.

 

At the top of the page under the General setting area you will see the name of the campaign and just under that will be the Type followed by the type of network selected when you created the campaign.  Google defaults to put you in both search and display networks and this may not be a good selection for you.

 

To edit the type of network you want click the edit tab and this will allow you to set up the advertising in Search, Display or Search and Display. The Search tab allows you to show your ads in Google and Google's search partners. The ads that will show in the area are your text ads only. If you pick Display this will allow you to advertise on other peoples websites in text ad and/or Images ads.

 

Once you have made your selection click save.

 

Written by: Rick Sanders, Manager of Search Engine Marketing

 
Google to settle Adwords Class Action lawsuit for $20M

As an Adwords customer what does this settlement mean to you?

Some excepts from the settlement document which can be found here:  Google Adwords Calss Action Settlement Document

 

Who qualifies: 

ALL PERSONS OR ENTITIES RESIDING IN THE UNITED STATES WHO HAVE PAID GOOGLE FOR ADVERTISING PURSUANT TO GOOGLE'S ADWORDS PROGRAM WHO (A) BECAME ADWORDS ADVERTISERS BETWEEN JUNE 1, 2005 AND FEBRUARY 28, 2009, INCLUSIVE, AND WHO WERE CHARGED MORE THAN THEIR PER DAY DAILY BUDGET ON ANY DAY DURING THAT TIME PERIOD; OR (B) PAUSED THEIR ADWORDS ADVERTISING CAMPAIGNS ON ANY DAY DURING THE PERIOD FROM JANUARY 1, 2002 TO FEBRUARY 28, 2009, INCLUSIVE, AND DURING THE SAME BILLING PERIOD WHEN THEIR ADWORDS ADVERTISING CAMPAIGNS WERE PAUSED, WERE CHARGED MORE THAN THE PRODUCT OF THEIR PER DAY DAILY BUDGET TIMES THE NUMBER OF DAYS THAT SUCH CLASS MEMBERS' ADVERTISING CAMPAIGNS WERE NOT PAUSED DURING THAT BILLING PERIOD

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How to run an Impression Share report

Impression Share reports

Impression share is a new AdWords metric that represents the percentage of impressions where your ads were shown out of the total available impressions in the market you were targeting. This metric is available at the campaign and account level for search.

 

Impression share is available as a column option under 'Level of Detail' when you run an Account or Campaign Performance report. Data is available for search campaigns.

 

To run a Campaign Performance report with this metric, follow these steps:

 

  1. 1. Sign in to your AdWords account at https://adwords.google.com.
  2. 2. Click on the Reports tab and then on the Create a New Report link.
  3. 3. For 'Report Type,' select the radio button next to Campaign Performance or Account Performance.
  4. 4. For 'View,' choose Summary (for an overview report) or Hourly (by date) (if you want to see hourly data associated with specific calendar dates) or Hourly (regardless of date)*, Daily, Day of Week (for data associated with each day of the week), Weekly, Monthly, Quarterly, or Yearly from the pull-down menu.
    *Note that although Impression Share is available down to the hourly level, the data is only available from February 15, 2007 onwards.
  5. 5. Select the 'Date Range' for your report by clicking on the pull-down menu and choosing the time span (i.e. 'Last seven days,' ' Last thirty days,' etc.). You can also use clickable calendars to choose specific date ranges for Summary, Daily, and Weekly views. Select the campaign or campaigns to include in this report by choosing the radio button for All campaigns, or Manually select from a list and then clicking Add next to the campaign names on the list provided.
  1. 6. Within 'Advanced Settings,' select Add or Remove Columns. Check the box next to 'Impression Share.' You can further customize your Campaign Performance report by clicking on Add or Remove Columns to refine your report based on preferred column topics such as 'Impressions,' 'Clicks,' 'Avg CTR,' 'Avg CPM,' 'Invalid Clicks,' etc. *Note that impression share  reporting data is available from February 15, 2007, onward, and that these reports can not be run with hourly views. Additional column sets will be visible if you have Conversion Tracking enabled.
  2. Also in 'Advanced Settings,' you can apply filters to restrict the display of report rows based on specific criteria.
  3. Click Filter Your Results to customize your filters; up to four filters may be created by clicking the Add another restriction link.
  4. Enter a unique Report Name for your report and check the box to save your settings as a template if you want to re-use them in the future.
  5. For 'Templates, Scheduling and Email,' schedule your report (if you want it to run again automatically at another time), and, if you want it delivered via email, provide an email address and choose your preferred report format (.csv, .csv for Excel, .tsv, .xml, or .html)
  6. Click Create Report.
  7. To export and download your report when it is finished running:
  8. Log in to your AdWords account.
  9. Click on the Reports tab.
  10. Click into the Report Center
  11. Click the name of the report you would like to view.
  12. Select the format in which you'd like to export your report: .csv, .csv (for Excel), .tsv, .xml, or .html.
 
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