As an Adwords customer what does this settlement mean to you?

Some excepts from the settlement document which can be found here:  Google Adwords Calss Action Settlement Document

Who qualifies: 

ALL PERSONS OR ENTITIES RESIDING IN THE UNITED STATES WHO HAVE PAID GOOGLE FOR ADVERTISING PURSUANT TO GOOGLE'S ADWORDS PROGRAM WHO (A) BECAME ADWORDS ADVERTISERS BETWEEN JUNE 1, 2005 AND FEBRUARY 28, 2009, INCLUSIVE, AND WHO WERE CHARGED MORE THAN THEIR PER DAY DAILY BUDGET ON ANY DAY DURING THAT TIME PERIOD; OR (B) PAUSED THEIR ADWORDS ADVERTISING CAMPAIGNS ON ANY DAY DURING THE PERIOD FROM JANUARY 1, 2002 TO FEBRUARY 28, 2009, INCLUSIVE, AND DURING THE SAME BILLING PERIOD WHEN THEIR ADWORDS ADVERTISING CAMPAIGNS WERE PAUSED, WERE CHARGED MORE THAN THE PRODUCT OF THEIR PER DAY DAILY BUDGET TIMES THE NUMBER OF DAYS THAT SUCH CLASS MEMBERS' ADVERTISING CAMPAIGNS WERE NOT PAUSED DURING THAT BILLING PERIOD

Impression Share reports

Impression share is a new AdWords metric that represents the percentage of impressions where your ads were shown out of the total available impressions in the market you were targeting. This metric is available at the campaign and account level for search.

Impression share is available as a column option under 'Level of Detail' when you run an Account or Campaign Performance report. Data is available for search campaigns.

To run a Campaign Performance report with this metric, follow these steps:

2. 6. Within 'Advanced Settings,' select Add or Remove Columns. Check the box next to 'Impression Share.' You can further customize your Campaign Performance report by clicking on Add or Remove Columns to refine your report based on preferred column topics such as 'Impressions,' 'Clicks,' 'Avg CTR,' 'Avg CPM,' 'Invalid Clicks,' etc. *Note that impression share  reporting data is available from February 15, 2007, onward, and that these reports can not be run with hourly views. Additional column sets will be visible if you have Conversion Tracking enabled.
4. Also in 'Advanced Settings,' you can apply filters to restrict the display of report rows based on specific criteria.
6. Click Filter Your Results to customize your filters; up to four filters may be created by clicking the Add another restriction link.
7. Enter a unique Report Name for your report and check the box to save your settings as a template if you want to re-use them in the future.
8. For 'Templates, Scheduling and Email,' schedule your report (if you want it to run again automatically at another time), and, if you want it delivered via email, provide an email address and choose your preferred report format (.csv, .csv for Excel, .tsv, .xml, or .html)
9. Click Create Report.
11. To export and download your report when it is finished running:
13. Log in to your AdWords account.
14. Click on the Reports tab.
15. Click into the Report Center
16. Click the name of the report you would like to view.
17. Select the format in which you'd like to export your report: .csv, .csv (for Excel), .tsv, .xml, or .html.

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 Reasons that UK companies should consider PPC Management:

• Long rich history in Pay per Click Management
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