PPC Management Blog


Marketing Via Pay Per Click: Jobs That Bring You Traffic

Pay Per Click Jobs- the Internet Marketing Speciality There is an important realm of internet marketing specialty that demands a rock star level expert in pay per click jobs to create and build successful advertising and marketing campaigns to showcase your company’s product or service. Pay per click (PPC) is an online advertising technique designed to help increase the amount of traffic to your website. PPCManagement.com is a digital advertising and mixed media marketing agency that offers a blend of traditional skills with the latest digital technologies. We employ a host of highly trained personal who know how to build […]


A PPC Specialist is Necessary for Quality Assurance

You Need a PPC Specialist to Handle Your Pay Per Click Campaign A PPC specialist is a person who specializes in managing all the challenges of an Internet marketing/sales campaign. The specialists hired by PPCManagement.com are committed to enhancing their profession, and have a demonstrated desire to succeed. Although marketing may be one of their important activities, a PPC specialist with our organization has the skills for creating, communicating, delivering and exchanging information that has value for customers, clients, partners and society at large. A pay per click expert must also have an understanding of advertising elements, such as non-personal […]


Bing To Play Nice With Google AdWords

Bing has been working to adjust the way their ads work and now they have announced that their changes will bring their features of bidding by time of day, day of week, age, gender, or geo-location in line with the way bids are adjusted in enhanced campaigns. Bing realizes that many companies that use Google Adwords will not move to Bing as well if they cannot easily import their AdWords campaigns. This is important for Bing as they know that companies will use both AdWords and Bing Ads as they target different sets of people. Making things easier is just […]


What is an Adwords Audit?

What is a That! Company Adwords Audit? For perspective PPC clients, That! Company conducts complimentary evaluations of Google Adwords (or Search Alliance) accounts. This is a way to examine account performance and identify concrete, specific things that can be done to improve account performance. Whether perspective clients decide to do business with That! Company or not, it is a great way to get free advice on the account and professional insights into how to grow the account and make it more cost effective. What do we look for in an Adwords Audit? We begin by looking for major red flags. […]


Google Adwords Updates Display URL Policy

Google has been making a number of changes recently to help make ad variations cleaner. The most recent update involves Google now disallowing “IP addresses in the display URL field.” Google has also made it know that this change will effect all countries, and it was made to help improve user experience. Another recent change that has been made had to do with phone numbers being inserted directly into the text fields of ad variations. This was also disallowed recently, and according to current Google alerts in Adwords campaigns they are going to be enforcing this starting in July 2013. […]


How to Set Up an Adwords Account

Setting up a Adwords account search and display: When you set up a new campaign there are a few things you need to make sure that you have in place to determine how you want to show your ads. Once you have the campaign ready to run, you will click the campaign you want to setup and then click the setting tab. This will then take you to a screen where you can to set up your setting for the campaign. At the top of the page under the General setting area you will see the name of the campaign […]


Google to settle Adwords Class Action lawsuit for $20M

As an Adwords customer what does this settlement mean to you? Some excepts from the settlement document which can be found here: Google Adwords Calss Action Settlement Document Who qualifies: ALL PERSONS OR ENTITIES RESIDING IN THE UNITED STATES WHO HAVE PAID GOOGLE FOR ADVERTISING PURSUANT TO GOOGLE’S ADWORDS PROGRAM WHO (A) BECAME ADWORDS ADVERTISERS BETWEEN JUNE 1, 2005 AND FEBRUARY 28, 2009, INCLUSIVE, AND WHO WERE CHARGED MORE THAN THEIR PER DAY DAILY BUDGET ON ANY DAY DURING THAT TIME PERIOD; OR (B) PAUSED THEIR ADWORDS ADVERTISING CAMPAIGNS ON ANY DAY DURING THE PERIOD FROM JANUARY 1, 2002 TO […]


How to run an Impression Share report

Impression Share reports Impression share is a new AdWords metric that represents the percentage of impressions where your ads were shown out of the total available impressions in the market you were targeting. This metric is available at the campaign and account level for search. Impression share is available as a column option under ‘Level of Detail’ when you run an Account or Campaign Performance report. Data is available for search campaigns. To run a Campaign Performance report with this metric, follow these steps: 1. Sign in to your AdWords account at https://adwords.google.com. 2. Click on the Reports tab and […]


Why Use Cost Per Click Marketing?

Why use “cost per click”? Its simple really. Advertising can get very expensive, especially for those businesses that are just starting out in their industry, so they each need a way to draw customers to their web site. Many new businesses will spend thousands of dollars a month to place ads in newspapers or magazines but they see little return on investment. Using a “cost per click” method of advertising can save businesses extra expense because they will only pay when a perspective customer clicks on their add. When a person clicks on an add it usually means they are […]


Building a Career: Search Engine Marketing Manager

For people considering a career in search engine marketing (SEM) the position of a search engine marketing manager is a tempting opportunity. But before you start scanning job posting websites and directories you need to develop a certain set of skills to meet the qualifications. SEM is a rapidly growing industry with high demand for experienced specialists. It is a tasty pie and it’s natural that so many people want to have a piece: SEM agencies, search engine optimization (SEO) practitioners, conventional advertising agencies, web developers, investors, clients, search engines, etc. To land a job in SEM one needs to […]