Pay Per Click (PPC) Management Services Overview
We pride ourselves in our PPC Management Services. Having been around at the birth of PPP we understand ppc management services better than anyone else. Specifically we understand that what we provide is indeed a service.
We don't like bad service (who does?). Because of this basic understanding, our commitment to EVERY client is that we will never loose your business because of bad service. We will be there when you call, we will be there when you email, we will be there whenever you have a question. We will always answer the phone with a live person during business hours. We will provide Excellent Service. PERIOD.
PPC Management Services and Internet Marketing is our business. Without making you successful WE cannot be successful, therefore right behind providing excellent service is our commitment to providing results. Our second commitment to you as a client is that we won't loose your ppc management business because of a lack of results. It isn't our responsibility to just drive traffic instead we have to drive the right traffic through to the right experience at the right moment. We have to help your customers find exactly what they are looking for, and take them through that entire experience, from a search trigger, to completed action. When customers find our clients our clients see results.
Dedicated Account Representative: To accomplish these two basic commitments (Excellent Service and Excellent Results) we will provide you with a dedicated ppc management service representative. Their job is to be the primary contact for you to answer any questions you have about our ppc management services. Your dedicated ppc management professional it there to work with you to plan your ppc strategy, to be there to help you review the ppc management service results, and to always insure your satisfaction as a customer.
Our ppc management service Money Back Guarantee is based around these three principles:
If at anytime you aren't pleased with us, our service, or the results, and we can't make you happy, we will give you your management service fees for the last 30 days back. Plain and simple if you aren't perfectly pleased with the pay per click management services that we provide you don't pay.
Our Commitment to Ongoing PPC Management Services Team Training
We believe that PPC advertising is the key to many businesses success, but unlike other forms of online advertising, PPC campaigns are more complicated campaigns that require constant professional attention. To get professional results you need a professional in your corner. The attention provided by our Pay per Click Management Team can't be rivaled. Our entire staff are all analytical and well trained. They attend regular "in service" training to review the latest ppc advertising changes, techniques, and they also participate in peer reviews where their accounts and their campaign effectiveness are scrutinized and reviewed by other team members. All of this with the goal of improving effectiveness and customer satisfaction.
The business of online advertising through Google Adwords and Yahoo Search Marketing (formerly Overture) and MSN can not only be complicated and time consuming, but it requires a thorough understanding of the intricacies of the very different approaches to pay per click management by Google, Yahoo and MSN. Buildtelligence prides itself on its service, customer satisfaction, ongoing research, continual training, personalized marketing methods and client results. We will launch and administer every aspect of your Adwords and Yahoo campaigns so that you reach or exceed your goals faster, easier and more efficiently. A few bids merely one cent higher than yours, a landing page with poor content, a poorly written ad, made at any time, can mean the difference between paying a fortune, a top ranking, a middle ranking or not even appearing on the rankings at all. Ongoing team training is the only way to achieve these goals.
Our knowledgeable, experienced staff will fully manage and execute your entire online advertising campaign according to your specifications and a strategic plan that we help you develop. We offer a full range of Pay Per Click management services from initial keyword research and strategy development to comprehensive budget management and ROI tracking.
Our ppc management service team, manages your pay per click campaign(s) in 4 distinct phases:
Pay Per Click Management Services Phase 1
Internet marketing Strategy and online Campaign Development
We will thoroughly analyze your company and its goals so we have a full understanding of your specific business requirements. Then, we will select productive keywords and phrases that are relevant to your product or service, target audience and industry. We will create an effective campaign strategy based on your budget and goals. Finally our copy writing team will create compelling ads and match them with the most effective landing pages and or create custom landing pages.
PPC Management Services Phase 1 Includes:
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Goals and Objectives Review
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Expert Detailed Keyword Analysis : Working with you our team will develop a customized keyword campaign, specific to your business by doing in depth Keyword research - We will select productive keywords and phrases that are relevant to your product or service, and target audience and industry.
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Budget and Goal Review
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Generate detailed descriptions of your business to enhance the quality and frequency of your visits.
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Creative Ad copy writing - We will create compelling ads and determine which messages perform best in order to maximize the number of customers.
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Landing pages creation and improvement – we will make sure your landing page(s) are attractive and designed to create conversions.
Assist you in creating and achieving realistic short and long-term goals.
Pay Per Click Management Services Phase 2
Ongoing PPC Campaign Management
Includes:
- Daily / Hourly Bid monitoring
- Ad effectiveness review
- Compelling Ad variant creation
- Comprehensive Pay Per Click Management Budget oversight
- Pay per click Campaign Optimisation
- Weekly or Monthly ppc strategy and results meetings (depending on ppc management services plan)
- Hands On PPC Bid Management
- Daily Email Reporting
- Weekly Organic vs. PPC comparison report (depending on ppc management services plan)
- Unlimited PPC Mgmt Phone Support (depending on ppc management services plan)
- Exclusive SourceTrax Technology implementation
We will continuously monitor and analyze your campaign performance in terms of:
- Click through rates (clicks from your ads to your website, CTR)
- Conversion rates (how many visitors performed a desired action such as purchased your product or service).
- Our disciplined methodology and proprietary PPC bid management tools will closely monitor
- your advertising on an hourly basis
- manage keywords
- ads positions and bids
- test click-through rates
- measure your ROI by keyword or keyword group.
Pay Per Click Management Services Phase 3
In depth PPC Campaign Tracking and ROI Measurement
You can't improve it if you can't measure it. Online Advertising (like any form of advertising is only effective when it generates measurable results. For example, if somebody clicks on your ad and buys your product, then this is considered as click-to-sale conversion or a click to lead conversion, or just simply a conversion.
We will generate ROI reports that measure ad budget effectiveness by comparing results (sales, sign-ups, leads, registrations - whatever you need to track) against the dollars spent on generating the results. This will help you analyze current campaigns and decide on future online strategies.
Includes:
- Campaign tracking and ROI reporting
- Ongoing Results and Goal Reviews
- In depth ROI analytics
Your dedicated account representative will ensure that your account stays as efficient as possible by scrutinizing the frequency, type and amount of clicks you receive and evaluating the success of your keywords on a continuous basis. In conjunction with our daily management, we also implement our proprietary software to help to manage your account; our software monitors your bids, positions, clicks, conversions, and identifies bid gaps, 24 hours a day. We take your campaign requirements -- budget, target conversion cost, return on ad spend -- and use these metrics to adjust bids and optimize your campaign on a continuous basis.
Pay Per Click Management Services Phase 4
PPC Management Services Quality Program
We have a serious commitment to quality. This isn't a quality initiative, but rather a core value of continuous improvement. Our commitment to quality involves 2 primary continuous improvement loops.
- Loop1:
- Continual customer satisfaction and results reviews.
- We will continually listen to our clients regarding our pay per click management services and we will utilize that information to improve our services.
- Loop 2:
- Continual Self evaluation
- We will continually self evaluate our services through ongoing peer reviews and campaign effectiveness reviews. We will utilize the information gained in ongoing employee training.
Continuous improvements to our ppc management services comes through this ongoing commitment to our quality program, listening to our customers, reviewing our effectiveness and most importantly applying what we learn through training.
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