Daily Archives: July 23, 2008


Google Research Study on Branding

Today Google Released a study finding regarding product branding and some insights into it’s study’s findings and the use of Adwords. Google commissioned this study to measure the brand value of asearch impression. Summary Typically, when we evaluate the ROI of search we give value to the click, but not to the impression. This study looks at how to begin to value a paid search impression. We found that when a CPG brand appears in search results there’s value for the brand. And when a competitor’s brand shows up in search results and your brand doesn’t, there’s a drop in […]