Daily Archives: April 14, 2009

How to run an Impression Share report

Impression Share reports Impression share is a new AdWords metric that represents the percentage of impressions where your ads were shown out of the total available impressions in the market you were targeting. This metric is available at the campaign and account level for search. Impression share is available as a column option under ‘Level of Detail’ when you run an Account or Campaign Performance report. Data is available for search campaigns. To run a Campaign Performance report with this metric, follow these steps: 1. Sign in to your AdWords account at https://adwords.google.com. 2. Click on the Reports tab and […]