PPC advertising networks connect advertisers to web sites that want to host advertisements. The key function of an ad network company is aggregation of ad space supply from publishers and matching it with advertiser demand. The main purpose of an ad is to drive traffic to websites, for which advertisers pay the publisher when the ad is clicked. It is simply defined as the amount spent to get an advertisement “clicked.”
Paid-for listings through these networks have some strong advantages, such as immediate results, control over ad copy, being able to amend ad copy quickly, reaching a targeted audience, and the ability to closely measure results.
The PPC advertising networks market is huge and continues to grow. An advertising network essentially brokers advertisement campaigns by finding sites with content inventory that matches the needs of advertisers looking to run ads. It is important that a site be selective of the ads shown to users or ensure they are getting the best possible ad revenue. That is why our company, THAT Company, can offer our clients the best possible results for their pay per click advertising dollar.
PPC Advertising Networks: Diversity is Key
Online advertising inventory comes in many different forms, including space on websites, in RSS feeds, on blogs, in instant messaging applications, in adware, emails and on other sources. THAT Company’s capabilities include a mixture of search engines, with Google being the most important.
Google AdSense is one of the largest display advertising networks, and perhaps the best known. Google ads communicate across all devices and media platforms, featuring an effective combination of placement, contextual and audience targeting tools to help you find, reach and connect with your audience more efficiently than ever.
This platform allows publishers to monetize standard display ads, mobile and video and search results as well. In fact, Google AdWords accounts for around 90% of PPC dollars because of the high percentage of total webs search traffic on Google.
When you combine both PPC and SEO, you seriously improve your visibility, traffic, and online presence. Both offer unique advantages that can help you achieve your online goals. PPC helps you to discover which ad copy is most successful, and you can split-test landing pages—knowledge you can use to the benefit of your SEO efforts.
Clear landing pages with strong content will benefit your pay per click efforts in increases in ROI. You can learn from your PPC efforts which keywords perform best, and push these in your SEO efforts. PPC advertising networks help your business become more profitable by targeting a specific segment of the market with a relatively unique product or service, especially when there are a lot of competitors bidding against your ads and driving up the cost of your PPC efforts.