PPC Management Blog

Are you looking for a way to more effectively manage your PPC campaign and help grow your brand and increase visibility? Then you need the assistance of a top PPC management company that knows all of the latest techniques and strategies to get you the results you need to increase your bottom line.  Struggling With PPC Management? Although most people realize that using a PPC campaign is an incredibly helpful strategy, executing the process can be tricky and confusing if you don’t have extensive experience and aren’t up to date on all the latest information related to a PPC campaign. […]

Pay-Per-Click (PPC) advertising has become instrumental in online business growth. It is one of the best methods of attracting new customers online and boosting sales. By utilizing PPC marketing, you can target your desired demographic through focused keywords. With so much online competition in almost all spaces, PPC marketing will help differentiate you from the competition. Typically, you will be ranking higher in the search engine results. You may now be wondering how PPC marketing can help launch your sales into orbit. The answer is simple: higher search engine rankings equate to increased traffic which equals sales. However, like most […]

Pay Per Click Jobs- the Internet Marketing Speciality There is an important realm of internet marketing that demands a rock star level expert. These specialists use pay per click jobs to create and build successful advertising and marketing campaigns. These showcase your company’s product or service. Pay per click (PPC) is an online advertising technique designed to help increase the amount of traffic to your website. PPCManagement.com is a digital advertising and mixed media marketing agency. We offer a blend of traditional skills with the latest digital technologies. We employ a host of highly trained personnel who know how to build […]

You Need a PPC Specialist to Handle Your Pay Per Click Campaign A PPC specialist is a person who specializes in managing all the challenges of an Internet marketing/sales campaign. The specialists hired by PPCManagement.com are committed to enhancing their profession, and have a demonstrated desire to succeed. Although marketing may be one of their important activities, a PPC specialist with our organization has the skills for creating, communicating, delivering and exchanging information that has value for customers, clients, partners and society at large. A pay per click expert must also have an understanding of advertising elements, such as non-personal […]

Bing has been working to adjust the way their ads work and now they have announced that their changes will bring their features of bidding by time of day, day of week, age, gender, or geo-location in line with the way bids are adjusted in enhanced campaigns. Bing realizes that many companies that use Google Adwords will not move to them as well if they cannot easily import their AdWords campaigns. This is important for Bing as they know that companies will use both AdWords and Bing Ads as they target different sets of people. Making things easier is just […]

Google has been making a number of changes recently to help make ad variations cleaner. The most recent update involves “IP addresses in the display URL field,” which Google now disallows. Google has also made it known that this change will affect all countries. It is the claim that this was made to help improve the user experience. Another recent change made had to do with phone numbers being inserted directly into the text fields of ad variations. This was also disallowed recently, and according to current alerts in Google Adwords campaigns, Google will be enforcing this starting in July 2013. The ultimate […]

Setting up a Adwords account search and display: When you set up a new campaign there are a few things you need to make sure that you have in place to determine how you want to show your ads. Once you have the campaign ready to run, you will click the campaign you want to setup and then click the setting tab. This will then take you to a screen where you can to set up your setting for the campaign. At the top of the page under the General setting area you will see the name of the campaign […]

As an Adwords customer, what does this settlement mean to you? Some excepts from the settlement document which can be found here: Google Adwords Class Action Settlement Document Who qualifies: ALL PERSONS OR ENTITIES RESIDING IN THE UNITED STATES WHO HAVE PAID GOOGLE FOR ADVERTISING PURSUANT TO GOOGLE’S ADWORDS PROGRAM WHO (A) BECAME ADWORDS ADVERTISERS BETWEEN JUNE 1, 2005 AND FEBRUARY 28, 2009, INCLUSIVE, AND WHO WERE CHARGED MORE THAN THEIR PER DAY DAILY BUDGET ON ANY DAY DURING THAT TIME PERIOD; OR (B) PAUSED THEIR ADWORDS ADVERTISING CAMPAIGNS ON ANY DAY DURING THE PERIOD FROM JANUARY 1, 2002 TO […]