Is Cost Per Click Pricing Affordable?
"Cost per click pricing" can vary per campaign. Businesses will be charged various rates depending on which company they use to provide "cost per click pricing" and how well they write their ads.
There are many issues pertaining to "cost per click pricing" such as how much a business is willing to pay for a bid on a keyword or phrase or how professionally they have created their per click ads. Prices can range from $0.01 to $10.00, or more, per click.
When a business writes up an ad to use for cost per click advertising they will choose a list of keywords and phrases that relate to the item or service they are trying to promote. When the keywords or phrases are unknown, or something a consumer would not use in a search, the "cost per click pricing" will be relatively low. But, if a business uses keywords and phrases that are highly used then the "cost per click pricing" elevates.
"Cost per click pricing" can get expensive, especially if your ad, link, or banner is clicked on many times by consumers who are not planning to make a purchase. The easiest way to solve this issue is to create an ad using AdWords that are specific and include product or service descriptions and costs. Building your ad in this manner will deter information gatherers from clicking on your link and therefore cost you less money.
Another problem that can raise the "cost per click pricing" is creating ads that are not deemed worthy by certain providers, such as Google. If Google decides that your AdWords are not relative to your product or service then they will charge you a higher rate. If they believe that you have not done everything possible to optimize your ad then they will raise the rate. Each provider has certain rules and guidelines they wish to see followed. Doing so can keep your "cost per click pricing" low.
Be sure to do your research before placing cost per click ads. Be aware of what providers do and do no allow. Research what keywords are being used most often and what ones are receiving a higher rate. Check out the keywords and phrases being used by your competitors. Take the time to compare the rates being offered by different providers. Always do your homework and know what your advertising budget can sustain.
When entering in to a cost per click campaign you will only pay when your link or banner receives a click and proceeds through to your webpage. In order to avoid unwanted clicks you must create fulfilling ads. If you are unsure as to how to accomplish this do not feel afraid to use a pay per click guide or consultant. Your business and your cash depends on great ads.