The Corporate Decision to Outsource PPC Management
The time has come: you have done your research, picked a firm, and are now ready to outsource PPC management to someone else.
It is important to have checked out your new AdWords partner, making sure they are a good fit for your company’s style and needs. However, with the contract signed, you are most likely wondering, now what happens?
The answer will of course depend on who you are working with. There are, however, some things that you should definitely expect.
First off, you should expect communication. If your hired firm/contractor does not talk to you, how can they know what you need and if things are working? Depending on how busy the firm you hire is, you should hear from them in just a couple of days. After that, you should be set up with a regular schedule of meetings to help get things rolling and then keep track of results. When you outsource PPC management, it does not mean you give up all interest and control.
How Much Control Do You Give Up When You Outsource PPC Management?
Pay per click management is a difficult and often delicate task. It truly fits the old saying, “too many cooks in the kitchen ruins the meal.” You have to remember that you have hired a professional to get you good results. Oversight of the account is needed, and should be expected, but tweaking the bids or “just writing a few new ads” can throw off a carefully tuned strategy. Good ideas are always welcome; give them to your manager and ask that they be properly implemented.
Also remember that you need to set your budgets on how much is to be spent. Your manager may shift it around a bit to get the best use out of it, but it is up to you to say what the total is. This is very important, because Google and the other pay per click firms will happily spend all the money you let them – even to the point of giving you helpful advice on how you can do it.
Now if you are a reseller, AdWords management can include all of the above and white labeling as well. The question, then, is what is white labeling? White labeling involves a firm or individual contracted to provide a service, in this case pay per click management, while acting under the name of the original reseller. The most professional firms will make sure that caller ID reflects your name, not theirs; that all calls from your clients are answered in your name; and all correspondence contains only your company name and information.
If you need more information on how to outsource PPC management, we here at That! Company and PPCManagement.com would be happy to help you.