For a Successful PPC campaign, Management is Key


Successful PPC Campaign Management

Nowadays, if you want to reach potential customers, you need to consider PPC campaign management. More and more people are taking their shopping dollars online. If you are not there to be found, all that business could be lost to you. However, building an online reputation and getting a website to rank well in Google takes time and effort. To get out there quickly with measurable results, you want to conduction a pay per click campaign. You can manage it yourself, or you can outsource pay per click management to a professional agency.

The majority of online paid advertising is dominated by Google Adwords; management of these Google accounts has over the years become a lucrative business, both for the manager and the client. It is no secret that companies providing PPC management services are there to make a profit, otherwise they would not stay in business long. The important thing to remember, though, is that to make that profit, they have to help their clients make a profit as well. After all, if you’re not making money with a manager, why would you continue to pay him?

Why Outsource PPC Campaign Management?

In the early days of PPC it was easy to set up a campaign, pick some basic keywords, put in a reasonable bid, and watch the leads flow in. That has all changed. As the number of people advertising with pay per click grew, so did the competition. All the PPC providers adapted, providing more complicated and detailed options, ad choices, bidding models and more. These days, Google actually has multiple layers of certification for someone providing Adwords PPC campaign management services.

If you do not know the details of running an Adwords account, you can find yourself spending a lot of money with not a lot of positive results. Google updates and changes its programs almost daily, sometimes with drastic results. It takes time and dedication to keep up with all the changes. For a person running a small business, it can often be too much to handle.

Hiring a professional manager full time is an option, but can be very expensive, as it involves extra salary, taxes and insurance costs. It is often more economical to find a good and reputable firm to handle Adwords for you. A good company will have a team of account managers and specialists to work with you and get you the results you want and need.

Check for reviews, ask for references, do what you need to do to be sure that you are hiring a company that can do the job. Here at, a division of That! Company, we pride ourselves on our excellent PPC campaign management record of success. Give us a call; we would be happy to help you make some money.