When establishing an account with a Pay Per Click Management Service, you should receive these services:
Dedicated Account Manager:
Every account is assigned a dedicated account manager with a secondary for back up. Account loads are carefully balanced so that every client can be given the amount of time needed to make their account perform.
Keyword Research and Evaluation:
The core of any pay per click campaign are Keywords. We do extensive research to find the right keywords for your business and then constantly evaluate them to make sure that we are getting the proper results.
Negative Keyword Research:
Sometimes your ads are triggered by people who just are not looking for your type of business, in these cases often we can find the phrases or words that make the difference and filter them out. This cuts down spending on bad traffic and maximizes your budget.
Position Evaluations and Bid Adjustments:
We constantly monitor your keyword positions to make sure that they are where we want to get the performance we are aiming for. As keywords fall to low on the page or even in some cases go to high, we adjust the bids to move their position to where they are most effective. Since your competition is doing something similar this requires constant attention.
Ad Writing, Review and Testing:
The best keyword list in the world won’t do you any good if your ads don’t make people want to click on them. We write professional ads that follow all the regulations and catch the eye of potential customers. Then we watch them, test new ads and keep the best ads to help your business.
Weekly, Bi-weekly or Monthly Meetings:
With every new account, we start with weekly meetings with your account manager so that he/she can get to know your business, grow the relationship and make the changes needed to make your account work. Then once things are running smoothly we will shift to the meeting frequency called for in your contract.