Yearly Archives: 2008

Why use “cost per click?” It’s simple really. Advertising can get very expensive, especially for those businesses that are just starting out in their industry, so they each need a way to draw customers to their web site. Many new businesses will spend thousands of dollars a month to place ads in newspapers or magazines but they see little return on investment. Using a “cost per click” method of advertising can save businesses extra expense because they will only pay when a prospective customer clicks on their add. When a person clicks on an add it usually means they are […]

For people considering a career in search engine marketing (SEM) the position of a search engine marketing manager is a tempting opportunity. But before you start scanning job posting websites and directories you need to develop a certain set of skills to meet the qualifications. SEM is a rapidly growing industry with high demand for experienced specialists. It is a tasty pie and it’s natural that so many people want to have a piece: SEM agencies, search engine optimization (SEO) practitioners, conventional advertising agencies, web developers, investors, clients, search engines, etc. To land a job in SEM one needs to […]

Today Google Released a study finding regarding product branding and some insights into it’s study’s findings and the use of Adwords. Google commissioned this study to measure the brand value of asearch impression. Summary Typically, when we evaluate the ROI of search we give value to the click, but not to the impression. This study looks at how to begin to value a paid search impression. We found that when a CPG brand appears in search results there’s value for the brand. And when a competitor’s brand shows up in search results and your brand doesn’t, there’s a drop in […]

From the Yahoo Search Marketing Team Received  7/17/08 We wanted to let you know that a limited number of keywords that are currently linked to synonyms, or “mapped,” will soon become unmapped to give advertisers more control over their keywords. As you may know, we use various matching technologies to link some previously-bid keywords to other terms that a searcher might use synonymously to look for them. This mapping connects some keywords with related synonyms, such as “car insurance” with “auto insurance.” What’s Changing Recently, advertisers have voiced a need to manage some of these synonyms separately, so that they can […]

Many web site owners that want to see their new online ventures succeed decide to hire an online advertising company. By hiring a company that specializes in internet marketing a new web-based business is increasing their chance of succeeding and profiting from their new web site. When online advertising first became a recognized industry there were not that many companies available for hire by the average web site owner. These days there are countless companies available making it hard for a new web site owner to choose the right online advertising company. When choosing an online advertising company it is […]

Local Search Engine Marketing is designed to generate prequalified traffic allowing you to reach your potential customers at the point when they are most interested in your products or services. Users searching the web for local offers are most motivated to buy. By targeting them geographically local Search Engine Marketing brings in the kind of traffic that can be easily converted into customers. Just like global SEM, local Search Engine Marketing is largely based on Search Engine Optimization which involves all the components of general SEO efforts. But everything is done with a local focus in mind. One of the […]

PPC Management is the leader in pay per click management. Instead of just sending traffic to your web site, PPC Management will send targeted traffic to your web site that will help your business grow and succeed. PPC Management knows exactly what type of customer needs to see your web site and how to get them to find your web site. PPC Management has more hands-on experience with effectively managing the pay per click needs of your business than the average company on the Internet today. We have been successful managing clients since 2001 and pride ourselves in providing only […]