PPC Placement
Many clients ask us… Many ask if they should target the number one position in their PPC Programs. We don’t think so. The premium PPC placement (#1) does get more clicks, but the unfortunate reality for advertisers is that the premium PPC placement also gets more “tire kickers,” “look and leave” and generally speaking people that aren’t ready to make a decision. We advise almost all of our clients to target the 2.9 average position. Why? Google’s PPC Placements are often in one of 3 variations found below, We found in our own research and observations that the prevalence of […]
