Monthly Archives: May 2013

What is an Adwords Audit?

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What is a That! Company Adwords Audit? For perspective PPC clients, That! Company conducts complimentary evaluations of Google Adwords (or Search Alliance) accounts. This is a way to examine account performance and identify concrete, specific things that can be done to improve account performance. Whether prospective clients decide to do business with That! Company or not, it is a great way to get free advice on the account and professional insights into how to grow the account and make it more cost effective. What do we look for in an Adwords Audit? We begin by looking for major red flags. […]

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Google Adwords Updates Display URL Policy

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Google has been making a number of changes recently to help make ad variations cleaner. The most recent update involves “IP addresses in the display URL field,” which Google now disallows. Google has also made it known that this change will affect all countries. It is the claim that this was made to help improve the user experience. Another recent change made had to do with phone numbers being inserted directly into the text fields of ad variations. This was also disallowed recently, and according to current alerts in Google Adwords campaigns, Google will be enforcing this starting in July 2013. The ultimate […]

How to Set Up an Adwords Account

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Setting up a Adwords account search and display: When you set up a new campaign there are a few things you need to make sure that you have in place to determine how you want to show your ads. Once you have the campaign ready to run, you will click the campaign you want to setup and then click the setting tab. This will then take you to a screen where you can to set up your setting for the campaign. At the top of the page under the General setting area you will see the name of the campaign […]